I led the concept and art direction for "Powered by Hope," a national campaign for Hyundai Hope On Wheels. We moved away from the brand's traditional handprint visuals and instead focused on a real story: 10-year-old National Youth Ambassador Oliver Foster, who spent two years spreading hope across the country.

I developed the campaign's visual style and guided photography to capture Ollie's quiet optimism. Gold balloons were used as a symbol of resilience and in recognition of Childhood Cancer Awareness Month. I also executed assets across showroom materials and social media, ensuring that warmth, clarity, and emotional impact were present at every touchpoint.